A redesign isn't automatically cheaper than a new build — it depends on how much of the existing site can genuinely be reused versus how much needs to be rebuilt from scratch.
Whether content and structure carry over, or whether the redesign includes a full content and information-architecture overhaul.
How much custom functionality exists on the current site that needs to be preserved or rebuilt.
Whether the redesign includes an SEO migration plan to avoid losing existing rankings during the transition.
A redesign done without a URL and redirect strategy can tank search rankings that took years to build — that planning work is part of the cost, not optional.
Losing analytics history or breaking tracked conversions during a redesign is a common, avoidable mistake.
When the current site is actively costing conversions through poor mobile experience, slow load times, or outdated design that undermines trust.
When the business itself has changed enough that the site no longer reflects what's actually being offered.
Tell us about it and we'll follow up with a free, no-obligation consultation.