The honest answer is: it depends on what the site actually needs to do, not on a flat number that applies to every business. But "it depends" isn't useful on its own, so here's what actually drives the price up or down for a Dallas business shopping for a new website.
The number of unique page templates matters more than the total page count. A 20-page site built from three or four repeating templates (service page, location page, blog post) costs less than a 10-page site where every page has a custom layout.
Custom functionality — booking systems, gated content, multi-step forms, membership areas — adds real development time. A brochure site with a contact form is a very different project from one with a client portal.
Content readiness changes the timeline more than most people expect. A business that shows up to the project with photography, copy, and a clear sense of its own value proposition moves faster (and cheaper) than one that needs all of that built from scratch alongside the site.
Simple brochure sites for a single-location Dallas business typically land at the lower end of the range, especially when the business already has brand assets and content ready to go.
Sites with ecommerce, custom features, or multiple service/location pages (the kind built for local SEO across DFW) cost more, largely because of the extra pages and the SEO architecture behind them.
Ongoing costs matter too — hosting, domain renewal, and maintenance aren't part of the build price but they're part of the real annual cost of owning a website.
How many unique page types does the site actually need, versus how many total pages will exist?
Is there a real plan for local SEO, or is the site being built without service/location pages that Google can actually rank?
What happens after launch — is maintenance included, optional, or nonexistent?
Tell us about it and we'll follow up with a free, no-obligation consultation.