"Mobile-first" gets used loosely, but it means something specific: designing for the smallest, most constrained screen first, then expanding up, rather than shrinking a desktop design down.
For most local businesses, a majority of website traffic now arrives on mobile devices, making it the primary experience, not a secondary one.
Google's indexing is mobile-first by default, meaning the mobile version of your site is what's primarily evaluated for rankings.
Navigation has to work within thumb-reachable zones and limited screen space, not just shrink a desktop menu.
Content has to be prioritized ruthlessly — what matters most has to appear first, not buried below several scrolls.
Treating mobile as an afterthought applied to an already-finished desktop design, rather than the starting point.
Touch targets (buttons, links) too small or too close together, creating a frustrating tapping experience.
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