Ecommerce pricing swings more than almost any other website type, mostly because of the range between a 20-product Shopify store and a 2,000-product custom platform.
Product count and catalog complexity — variants, custom options, and bundles all add setup time beyond a simple product list.
Platform choice (Shopify vs. custom-built) changes both the upfront cost and the ongoing subscription/maintenance burden.
Custom features like subscriptions, wholesale pricing tiers, or complex shipping rules add real development time.
Underestimating product photography and copywriting time, which is often the actual bottleneck, not the store build itself.
Skipping proper product page structure to save money upfront, then losing sales to poor conversion rates that cost more long-term.
Separate the store build cost from ongoing costs — platform fees, payment processing, and marketing — when comparing quotes.
Ask what happens after launch: is support included, or will every future product addition require a developer?
Tell us about it and we'll follow up with a free, no-obligation consultation.